Everquest 2 Adding Free-To-Play Option
Well, well, I certainly did not see this coming. Sony Online Entertainment has announced today that Everquest 2 is adding a free-to-play option. This play option, named Everquest 2: Extended, will be on its own separate server and operate alongside the existing for-pay service. It will go live on August 27th.
Sony had recently said that they would not be switching Everquest 2 over to the free-to-play model. Things change, as they say, and it is fairly easy to figure out why: Money. Companies are discovering that they can make more money using the free model and allowing people to purchase add-ons via an in-game store. The “gotta have it now” syndrome really brings in the bucks.
Studies have shown that a large portion of people who play free games actually end up spending more per month than they would if they paid a standard monthly fee. Free Realms, which is Sony’s first big for-free title, is a huge cash cow for the company. The game has millions of subscribers that press the “get it now” button at an amazing rate.
Personally, I think this is a good move. I will certainly play Everquest 2 when it does go free-to-play. It is a game that I normally wouldn’t play because I can only afford so many monthly game fees.
This is a surprising development, and I look forward to seeing how it turns out. I will be there when it begins.
–Wolfen
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