The Real Reason Apple Is Leaving Macworld

Posted by Wolfen in General, Mac

You might have heard that Apple will no longer be participating in the yearly Macworld event.  They spewed forth some token excuses as to why they are doing this, but I don’t believe what they say.  It has nothing to do with Steve Jobs’ health or any other wild notion I have read about latley.  No, I believe it has more to do with production time and having the need to no longer be held hostage by hard deadline dates imposed upon Apple by these big conventions.

The iPhone 3G was not ready for release when it went on sale.  Many promised features were not available or pushed back to a later date.  The iPhone OS was very buggy and slow.  Apple usually does not make mistakes this large, but they had to have a product ready by convention time, so they released it as-is.  I also believe that the App Store was meant to launch at the same time as the iPhone 3G but it was not in a shippable state at that time.  Also, the release of OS X 10.5 had many problems at release and needed to be corrected with several updates.  Again, it had to be released at a keynote convention.

Apple has done a fantastic job at creating good products and growing the company like never before.  They have more products in more categories than they have had in the past.  All of them require major R&D, programming, testing, and production time.  I believe that Apple no longer has the ability to release products and services in time for all of these conventions.  To appease Apple fans who seem to demand greatness from Apple at each convention, they have had to rush products to market to meet these hard deadlines.  Because of this, more bugs, errors, and problems are introduced into released products, causing bad press from the media and complaints from loyal customers.

Now that Apple has removed itself from most major conventions, they can now release products on their own timetable.  They don’t have to rush production and release things before they are ready.  They will no longer be expected to have an amazing new product available each time a convention rolls around.  This will benefit customers in the long run because the item they buy at release will be more polished and refined.  All the parts and pieces can be ready at the same time so that the whole user experience can be had right away.

Apple has grown, and maybe they have grown too fast and expectations are higher than ever.  This will make it much easier on them going forward to get things right, and in the end, will please their customers greatly.